Articles on Business Writing
In our business writing courses, we apply our 20+ years of experience.
We share real-life examples, techniques, and quick fixes to help employees write for customers, clients, and coworkers—not for teachers and professors.
For talk, tips, and best picks on business writing, visit Lynn’s blog, Business Writing.
The articles linked below demonstrate our fresh ideas and practical tips on business writing.
Delivering bad news is a huge communication challenge that requires great care. Before you share bad news, whether it is about the loss of jobs, a change in benefits, or a denial, read 20 Tips for Communicating Bad News.
When you write flyers, brochures, proposals, presentations, and other persuasive pieces, it is not enough simply to state facts in plain, reliable prose. You need to engage the reader to inspire a positive response. You need to add zing! Read Add Zing to Your Writing.
Without verbs, you cannot write. Without well-chosen verbs, you cannot write well. Learn essential facts about verb agreement, wordy verbs, weak verbs, action verbs, parallel structure, passive and active voice verbs, verb tenses, and transitive verbs. Read Don’t Let a Wayward Verb Weaken Your Writing.
Everyone has questions about the rules of writing: Is it acceptable to end a sentence with a preposition? Is it okay to start a sentence with but? Read FAQs on the Rules of Business Writing to find the answers to these questions and more.
If you write proposals, you want to win. Winning the bid, the account, the assignment, the budget, or the client is the goal of the proposal. To increase your wins and master the rules of the proposal game, read How to Write Winning Proposals.
Apply your social styles savvy when writing for business. Learn about four styles of business readers, their needs, and ways to recognize them: The Tell Me Everything Reader, The Just Give Me the Facts Reader, The Be Nice to Me Reader, and the Be Interesting Reader. Read Adapting to Your Readers’ Style Differences.
Recognize the power of analogies in business communication and training programs. Pick up four tips for using analogies well. Read Imagine This: Using Analogies.
For Training and Development Managers: Know when business writing courses make sense—and when all you need is writer’s tool kits to get the job done quickly and effectively. Read Writer’s Tool Kits: Just-in-Time Aids to Effective Writing.
Modesty has no place in resumes, cover letters, bids, and other places where we are selling our strengths, abilities, and experience. Such documents require us to stifle a blush and write shamelessly about ourselves. Read Writing About Ourselves: Bragging Without Blushing.
Writing faster is everyone’s goal. But writing effectively is what saves time for individuals, teams, and entire companies. Read How to Write Faster and Get Results to learn nine ways to increase your speed and effectiveness.
Business writing is not all business. Along with the email, reports, and proposals we write, we need to send messages that speak to our human side: thank-yous, congratulations, and condolences. Read The Human Side of Business Writing.
Stories engage readers. They make content memorable, personal, and vivid. Learn ways to incorporate metaphors, quotations, characters, dialog, and other story elements in your business writing. Read Add Story Power to Your Writing.